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Advertise on SPT phonecards Payphone card is a new information carrier for Russia. Experience has proved that using it in
their advertisement activities, the leaders in the mass market all over the world significantly increase their sales,
successfully promote new products and brand names, improve their images. Advantages of phonecards as information carriers are as follows: Novelty Nowadays a payphone card attracts attention as something new, carried in bags, wallets or pockets of users. "Life" period Depending on the capacity of the card it’s “life” duration is longer than its time of practical use. Researches have shown that 60% of used cards are not thrown away but collected or used as presents and souvenirs. Individuality Each card has its own serial number, and the advertiser has a possibility to carry out special marketing campaigns, such as lotteries and competitions. Family specific feature Researches have also shown that often more than one family member use the same payphone card.
Thus, convinced that a payphone card with your advertisement provides large "advertising contacts" even with a minimal printrun of 10 000 cards. For example, placing advertisement on 10 000 payphone cards of 100 unit capacity you get more than 500 000 "advertisement contacts", whose price and efficiency are equal to placing the advertisement in a magazine of 250 000 copies. Nowadays payphone cards of 10, 30, 50, 100, 200 units are issued. Message life expectancy: 2 - 4 months. We can give you additional information about the groups of users of each type of cards (with regard to their capacity) depending on your intention. Statistics have shown that the most active user of a payphone card is 16-34 years, he/she is a graduate of college/University, his/her income is more than average, so users are the most dynamic members of our society. Now we receive orders for placing advertisement on cards to be issued in the fall of 1997. The price for placing advertisements and the terms of payment are indicated in the contract. The period of execution of the work (appearance of the cards on sale) is 8 weeks from the moment of the approval of Cromalin/Matchprint. The advertiser provides the layout, made on a diskette in accordance with the requests of the producer. The client can buy a part of the printrun on wholesale prices for marketing, promotional and commercial goals. Payphone cards are sold in more than 1000 outlets: at the Metro stations, in Coca-Cola kiosks, at supermarkets, post offices, at MMT communication centres, at offices of Sberbank, Baltiysky bank, etc. The card with your advertisement in accordance with the agreement can have a special design - special booklet may be published - and can be displayed in the shop window, which will increase the number of advertising contacts. For further information please contact SPT Marketing Department Tel.: +7(812)2932197 |
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